Music Video Production Schedule

Production schedule from andrewgoldman21

Recce Photos

The Ringwood "Walk of Art" underpass is a great location which I feel will be a representative of the dark tone and unspectacular nature of the opening scene. Used as an entrance to "Downtown" it sets the mood for the rest of the music video. The graffiti present and dim lighting gives it a wonderfully eerie effect and realistic to be walked through by my protagonist.

 Times Square is an American landmark and massive tourist attraction. It's bright lights and grandeur make it a perfect opposite to the grim underpass and sell the idea that Downtown is the perfect place. This is where the character will first experience the wonders of New York City and juxtapose the dimly lit underpass he has entered from.

 Again, the Empire State Building is arguably the USA's most famous skyscraper and as a result I feel it is perfect to showcase the whole of New York's skyline and show its beauty and magnificence. This will be used again to show the grandure of New York and give the protagonist a greater sense of experience and enjoyment.

 This alleyway at night looks mysterious as a result of the lack of lighting inside, this will be perfect for conveying the mysteriousness of the gun/briefcase scene. It also allows for the music video to take a quick dark turn as it is massively different from the scenery that was just prior to this.

 The Top of the Rock, like the Empire State Building, is a perfect way of showcasing New Yorks skyline and huge scale. At daytime, the sky (when clear) has a heaven like effect which is perfect for my attempt to make the scene on the building seem like the protagonist is in heaven.

Music Video: Floor plan

Floor plan from andrewgoldman21

Actors, Costumes and Props

Actors, costumes and props from andrewgoldman21

Music Video Storyboards

Shot list for Music Video

Shot list from andrewgoldman21

Digipak and Poster Analysis

Digipack analysis from andrewgoldman21

Annotated Lyrics

Second Music Video Analysis (similar product research)

Second Music Video Analysis (similar product research) from andrewgoldman21

Target Audience research

Target audience research from andrewgoldman21

Ideas Drafting - Peer Feedback

This feedback has been useful as it has given me confirmation that my ideas for the "Downtown" music video are shared by my peers. The idea of a city being at the centerpiece of my video is repeated in the feedback I've received which gives me indication that I'm thinking along the right lines and makes me feel compelled to deliver. Thankfully, New York is a filming location that I wish to use in detail for my video, so the fact that references to New York are said in 7 of my feedback notes indicate that I am able to reach the perfect location for my film. 

Music Video Analysis (similar product research)

Music vid analysis from andrewgoldman21

Genre Research

Preliminary Task - Lip sync music video

Media Language theory

Media language from andrewgoldman21

Genre theory

Genre theory from andrewgoldman21

Rights to use 'Downtown'

Analysis of Remember the Time

Remember the time analysis from andrewgoldman21

My Song Choice

My Song choice

I have chosen the song; Downtown by Petula Clark

I have chosen this song as I believe it allows me to further my editing skills and software usage as I will be attempting to show a vast array of nightime footage featuring buildings of a high rise sort and thsus showing my ability to make this all as visible as possible. This song has also been chosen as I find the lyrics to be helpfull in telling a story, thus confirming my choice of a narrative music video.

Preliminary Task - Hip-Hop Poster

When I think of Hip-Hop, I primarily think of the connotations of rap and street music. Therefore I wanted a sense of street features in my poster, so I used the background of a graffiti covered brick wall which is an often seen feature with rap artists due to its connotations of tough street backgrounds. The idea of graffiti was furthered developed with my style of writing 'Flush with Cash' which was the albums name and having it presented as a piece of graffiti spray paint just sprayed on over the album cover, giving the poster a feel of vandalism, suggesting the content inside may be improper. I heightened this notion by having the classic 'Parental Advisory Explicit Content' sticker on there to give an extra feel of rudeness and also fit many hip hop albums which have this moniker. A final example of this is the censored middle finger shown by one of my subjects, I did this to show a blatant example of public swearing but the censoring of it, making people feel obliged to pull the censor symbol off and see it without. It adds to my subjects character too of being an artist with a disregard for appearances, once again another feature commonly seen with hip hop artists within the particular genre I was aiming for. 

Preliminary Task - Digi-Pack

I decided to incorporate the rock gesture known as 'Sign of the horns' in my rock cover simply because it can be argued as the most easily identifiable symbol of rock. I was able to create a saturated colour effect on this cover too which made it look somewhat comic book like which is an often seen contemporary rock feature. That coupled with a photoshoped mouse onto the faces of my two subjects gives the cover a strange and unconventional feel. Other features such as the record company logo as well as the short review with stars are both classic features on any album and makes the cover look far more authentic.

  

I decided to include the same effects in terms of colour saturation for the back of the album as I think its important to keep a sense of continuity and theme with both sides, very rarely do a cover and back feature different themes. Again the added bar-code was to once more add a greater feel of realism to the backing as this is seen on any album you would buy in any store. A point to make too is the red effect that can be seen under the danger sign, this was done for the simple purpose of allowing the text to be seen over it, also red was chosen due to its connotations of blood, giving it a rock feel.

Narrative Theory

Narrative theory from andrewgoldman21

Audience Theory

Audience theory from andrewgoldman21

Notes on Goodwin

Andrew goodwin (left open) from andrewgoldman21

You Outta Know 5 Aspect Analysis

5 aspect analysis of You Outta Know from andrewgoldman21

Music Video - Embedded links

Music Video examples - Theory

Music video home learning from andrewgoldman21

Production

This is where I will store my Production work